Chapter 4


1.) It is important that the images on a web page are not only attractive but help convey the message of the site. They should initially engage the user and eventually direct them to the information provided. This allows for less time spent navigating and more time spend learning the site's purpose.

2.) Visual organization is accomplished by consistant color choices, a simple navigation style, and textual hierarchy.

3.)Visual weight highlights important information through the use of bold colors and large shapes. The user's eye is immediately drawn to the larger, more intensely colored elements first. Through a scaling down process of shapes, the less important information is seen based on their appearance.

4.)For a site to be distinushable it is important for a designer a consistant style throughout their page. Through the unified graphical elements, a page becomes more easily identifiable.

5.) The use of white space is an easy way to keep important information highlighted. It gives the text "room to breath" and helps it stand out from the rest of the page.