The author's preface begins by stressing the importance of the visual presentation of a website. The images on a site are the first thing that the end user sees and draws interest from. If the design scheme is organized and visually appealing, it gives the user more incentive to browse the information on the page. The author explains that this book is not intended to give the reader step-by-step instructions on how to create a webpage. Rather he gives design "considerations" that are intended to inspire the reader to create original solutions to their own personal work. In the book he uses a wide range of example sites in order to show how designers create different solutions to fit their specific task.